7 Tips to Boost Social Sharing on Your Blog
Social media networks like Facebook, Twitter, and LinkedIn have the power to expand your blog’s readership as well as your revenue. Of course, racking up the social media shares can be harder than it sounds. Here are some tips for getting more readers to share your content to increase your visibility, engagement, and bottom line.
1. Make it Easy to Share and Pin ImagesYou probably already know how important it is to use engaging images in your posts. You can encourage people to share images on Pinterest and Twitter and posts on Facebook by installing SumoMe. SumoMe adds social sharing icons when someone hovers over an image. All a visitor needs to do is click on one of the buttons to share your post.
2. Embed Social Content
An easy way to boost interaction on your blog is embedding social media content into your post, whether it’s a Facebook update or a YouTube video. Integrating your social media accounts with your blog lets readers like or comment on a post without leaving your blog.
3. Add Tweetable Snippets to Your Posts
Adding ClickToTweet to your blog makes it easier than ever for readers to share your content on Twitter. All you need to do is create a short tweet like the title of your post or a quote from the content with a link to your article. Add your ClickToTweet link to your post so readers can share the pre-populated tweet.
4. Change Your Sharing Buttons
You probably have some social sharing buttons on your blog already but they may not be obvious enough to be effective. For many blogs, floating sidebars with social share buttons works better because the buttons stay visible as readers scroll down the page.
5. Make Commenting Easier
The more comments you can attract from readers, the greater the sense of community on your blog. Make sure it’s easy to leave a comment by disabling word verification and moderating comments instead.
6. Focus on a Shareable Headline
Your content is more likely to grab attention and get shared if you have an eye-catching, click-bait headline. Always write the headline after the content and consider that great headlines usually have one of the following:
- Numbers or a “top” list
- Relates to current or local events
- Appeals to a specific audience
- Mystery or suspense
7. Schedule Your Posts
Finally, think about when you should post your content for the best chances that it will be shared. It’s usually best to post during the mid-morning or mid-afternoon on weekdays when most of your readers will be online. Consider your target audience and when they’re most likely to be home or on their phones.
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